Hospitality trends show that the average hotel guest is concerned about sustainability. Guests are making more conscious choices at home and don’t want their travels and overnight stays to have a negative impact on the environment. The interest in options that reduce the environmental footprint, including which hotel to stay at, continues to increase. While guest experience is always a main concern for hotel managers, sustainability has also become a common differentiator.
How do you tackle this? By making sure your guests see and appreciate the value of their choice to stay in your hotel. By communicating what sustainable choices were made regarding the facility. By sharing your efforts with your guests, they will know that their values align with yours.